Privacy Policy

Privacy Policy

Last Updated: 11/20/2025

This Privacy Policy explains how we (“Company,” “we,” “our”) collect, use, disclose, and protect personal information when you visit our website, contact us, or use our services. We do not sell personal information.

1. Information We Collect

1.1 Information You Provide

  • Name
  • Phone number
  • Email address
  • Address or ZIP code
  • Consultation or service request details
  • Messages submitted through forms or communication channels

1.2 Information Collected Automatically

  • IP address
  • Device type and identifiers
  • Browser details
  • Operating system
  • Pages viewed and referring URLs
  • Approximate location based on IP
  • Cookies, pixels, tags, beacons, SDKs, and similar technologies

1.3 Marketing and Interaction Data

  • Email engagement (opens, clicks)
  • SMS/MMS engagement
  • Online and OTT advertising interactions
  • Website behavior used for analytics or remarketing
  • Direct mail matchback (where permitted)

1.4 Phone and Call Tracking Data

  • Caller ID and phone number
  • Call time, duration, and outcome
  • Call recordings (where allowed by law)

1.5 Customer and Service Data

  • Appointment history
  • Project details
  • Measurements and home information you provide
  • Order and service records

2. How We Use Information

2.1 Service Delivery

  • Responding to inquiries
  • Scheduling appointments
  • Providing window covering products and services
  • Managing service records

2.2 Marketing and Communications

  • Sending email or SMS/MMS marketing (with consent)
  • Providing promotional updates
  • Sending service reminders and notifications
  • You may opt out at any time (see Section 8)

2.3 Advertising and Retargeting

  • Delivering customized advertising on digital platforms
  • Conducting remarketing and cross-device advertising
  • Measuring campaign performance
  • Connecting online activity to phone calls or appointments

2.4 Analytics and Website Improvements

  • Monitoring traffic and usage trends
  • Improving website functionality
  • Evaluating customer interests and service demand

2.5 AI and Automated Tools

We may use automated or AI-based systems to:

  • Analyze trends
  • Personalize content
  • Prioritize or score inquiries
  • Improve customer experience

AI tools do not make legally binding decisions.

2.6 Legal and Security

  • Fraud detection
  • Compliance with legal requirements
  • Protecting rights, property, or safety

3. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Website operation
  • Analytics
  • Advertising measurement
  • Personalization

Browser settings may allow you to block or delete cookies.
Industry opt-out tools may be available at:

  • https://www.aboutads.info
  • https://optout.privacyrights.info

4. How We Share Information

We do not sell personal information. We may share information with:

4.1 Service Providers

Third parties that support:

  • Website hosting
  • Analytics
  • Advertising and attribution
  • Email and SMS delivery
  • Appointment systems
  • Call tracking
  • Customer relationship management

They may only use information as required to perform contracted services.

4.2 Legal Requirements

Information may be disclosed to comply with applicable laws, regulations, or legal requests.

4.3 Aggregated or De-Identified Data

Used for analytics or business insights and does not identify individuals.

5. Data Retention

We retain information only as long as necessary for:

  • Service fulfillment
  • Business operations
  • Legal obligations
  • Marketing relevance

You may request deletion at any time (see Section 8).

6. International Transfers

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers operate. Reasonable safeguards are used for such transfers.

7. Children’s Privacy

We do not knowingly collect information from children under age 13. If we become aware that such information was collected, we will delete it.

8. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your information
  • Request corrections
  • Request deletion
  • Opt out of marketing emails or SMS
  • Opt out of automated profiling
  • Request a portable copy of your information
  • Restrict or object to certain processing

Marketing Opt-Out

  • Email: Use the unsubscribe link in the email
  • SMS/MMS: Reply “STOP” to any message

Requests may be submitted using the contact information in Section 9.

9. Contact Information

If you have questions or wish to submit a privacy request:

Contact us at staci@blueskyshuttersandshades.com or hello@skylineconsultingco.com
www.blueskyshuttersandshades.com

10. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date reflects the most recent version. Continued use of our website signifies acceptance of the updated terms.

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